Ana Escovar Designer
EsEn

09 / 16Retail · Licensing

P.O.P. material · Official license · MIC

Barbie

View of the Barbie project

Floor display for MIC with the Barbie license (Mattel). The challenge wasn't the color, but rather establishing a hierarchy within a palette that's already saturated by design (fuchsia and pink), without anything competing with the logo.

Client
MIC · Licensed Products
Type
P.O.P.
Sector
Retail · Licensing
Role
Graphic design
Barbie case cover: officially licensed P.O.P. merchandise, featuring a photo of a display of pink and fuchsia Barbie clothing in a store, set against a pink gradient background.

In-store setup

The flanger: a photo of a coat rack with Barbie clothes next to the horizontal banner featuring five figures and a fuchsia-to-pink gradient with the "mic" logo.
The TV display: a photo of the in-store setup and the square graphic featuring the Barbie logo, two illustrated characters, and the "mic" logo on an orange background.
The pizza box: two mirror-image panels, Side A and Side B, featuring the Barbie logo and illustrated characters on a pink and orange background with the "mic" logo.
Technical cutaway: a black diagram showing the two sides, A and B, mounted on the internal hardware, on a pink background.
The hanging sign: a die-cut Barbie piece with two figures and the "New Collection" label, next to the hanging diagram on the rack arm, to scale with the garment.
The two sides of the Barbie pizza box mounted on its stand, side A and side B, on a pink background.