Ana Escovar Designer
EsEn

14 / 16Retail · Licensing

P.O.P. material · Official license · MIC

Disney 100

View of the Disney 100 project

Disney 100 floor display for MIC, another license for which a P.O.P. system is proposed. It is a special piece: it celebrates 100 years of Disney, brings together the license's most iconic characters and has a holographic finish on faceted artwork that every piece had to hold across formats and substrates. I also proposed die-cutting the triangular sections of the graphics, the licensor approved it, and this was the result.

Client
MIC · Licensed Products
Type
P.O.P.
Sector
Retail · Licensing
Role
Graphic design
Disney 100 case cover: officially licensed P.O.P. material, with a photo of a floor display with Disney T-shirts, caps and backpacks at an Éxito store, on a holographic background.

In-store setup

In-store setup: a clothing rack with Disney apparel and the flanger mounted above it, next to the flanger artwork with the orange mic logo and faceted panels showing Minnie, Grogu, Elsa, Woody and the Disney 100 seal.
The TV display: a table with folded Disney and Pixar T-shirts and pants and the mounted display, next to the artwork with the Disney 100 seal, Minnie, Mickey and the mic logo on holographic panels.
The end panels: two vertical panels, A and B, with the orange mic logo at the top and Mickey, Iron Man, Woody and Minnie on faceted holographic panels, finished with the Disney 100 seal.
Application diagram: line drawing of the module with the header-end banner on the rail and end panels A and B on the sides.
The header-end banner: a large-format horizontal banner with the orange mic logo and faceted panels showing Minnie, Grogu, Elsa, Woody and the Disney 100 seal with the Disney, Star Wars and Pixar logos.
The pizza box: two artworks, side A with Mickey and side B with Minnie, with the Disney 100 seal, holographic panels and the mic logo on orange.
Technical cutaway: a black diagram showing the two sides, A and B, mounted on the internal hardware, on a holographic background.
The hanging sign: a die-cut piece with Mickey, Minnie, the Disney 100 seal and the price window, next to the hanging diagram on the rack arm, to scale with the garment.
Table elevation: two mockups of the pizza box mounted on its stand, side A with Mickey and side B with Minnie.